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Durex Puts Ugly on Your Pillow - “Last Longer” Campaign
It may be counterintuitive, but the folks at Durex in New Zealand have boosted their condom sales 28% by giving away pillowcases with realistic images of rather unattractive people on them.
But you know…
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Un-Cool Hunting: Durex Puts Ugly on Your Pillow - “Last Longer” Campaign | Bizarre Trends, Excess and Uncool |
October 2008
Un-Cool Hunting Magazine
Un-Cool Hunting is a digest of Bizarre Trends, Excess and Uncool discovered by our global network of trend hunters.
Un-Cool Hunting is a digest of Bizarre Trends, Excess and Uncool. We crave innovation, love the bizarre and seek to inspire. Un-Cool Hunting is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to Un-Cool Hunting and any other publication in our network!
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